Job Description
| Responsibilities Support coordination and rollout of global campaigns execute in assigned regions (US and UK) Develop and drive regional program strategy in US and UK based on knowledge of market input from sales leadership overall company goals and resources available Maintain corporate web property content and optimize for SEO Develop and execute PPC program including SEO agency oversight Articulate value proposition effectively in campaign materials support content development and reuse and syndicate in thirdparty and social media channels Develop and optimize lead nurture campaigns to improve conversion at each stage of the funnel Research and recommend industry events for speaking opportunities and sponsorship develop and manage local events Perform ongoing analysis on all aspects of marketing programs to optimize and continuously improve performance Desired Skills Experience A minimum of five years managing marketing programs with at least 2 years in an enterprise software or other high tech organization Demonstrated success in executing campaigns defining campaign metrics analyzing results and making recommendations for continuous improvement Ability to assume both strategic and tactical responsibilities and manage time accordingly A cando attitude and ability to capably manage multiple projects simultaneously with limited resources and delegate or obtain support when needed Comprehensive knowledge of email and online marketing best practices direct marketing and SEMPPC experience a plus Aboveaverage proficiency with CRM and marketing automation platforms Familiarity with content management systems Basic knowledge of HTML and technical acumen when utilizing various systems is a huge plus Occasional travel required (including international) Company Description CAST (wwwcastsoftwarecom) is the pioneer and indisputable leader in the emerging Software Analysis and Measurement market space today at its tipping point which analysts see growing from 300M in 2011 to 700M by 2015 ldquoBy 2016 more than 50 of AD outsourcing contracts will mandate the use of a specific software quality management toolrdquo ndash Gartner Predicts 2013 Application development Report Our enterprise software and services provide Global 2000 CIOs and VPs of Application Development actionable visibility into the quality and quantity of the work performed by outsourced offshore andor in house development teams A real game changer CAST technology is an agent of change that boosts the level of maturity of the whole application development and maintenance (ADM) industry ldquoCAST has the potential to change or affect a market in a significant wayrdquo by Helen Huntley Research SVP Gartner Group httpwwwreuterscomarticle20110422idUS64660+22Apr2011+MW20110422 With the management visibility that CAST provides our customers can reduce costs accelerate time to market and deliver better user experiences ndash fundamental pillars of IT success ldquoCAST makes the invisible Visiblerdquo 2010 winner of the MOFILM global competition by LloydChoi httpswwwyoutubecomwatchvSO_VZJuZj98featurerelated CAST has been named a Leader in Software Quality Analysis and Measurement in IDC Marketscape httpfinanceyahoocomnewscastnamedleaderidcmarketscape142631835html Coca Cola General Motors Michelin American Express Credit Suisse BNY Mellon The US Army ATT Deutsche Telekom France Telecom British Telecom and 100+ other large institutions and virtually all Global Systems Integrators have adopted and are promoting the CAST software platform to measure and analyze ADM outcomes Our highly referenceable customers frequently host seminars and webinars in which they describe their successful deployments CAST also plays an important role in key standardization initiatives in software measurement We are increasingly well positioned to cross the proverbial chasm |
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