Job Description
| The Product Manager II Web Solutions and Services Peripherals reports to the Sr Marketing Manager Web Solutions and Services This role will help to develop and implement overall sales and marketing strategies for the web solutions peripherals (ie webcam speakerphone bundles) and will need to create those strategies to support the larger goals of the Web Solutions and Services department especially OmniJoin This person must have a strong working knowledge of the cloud application and service industry This role will be responsible for creating sales tools and marketing materials to assist in brand awareness and customer sales cycles will be responsible for creating and executing Marketing campaigns and train the Sales and Marketing teams on any new offerings This person will need to become a subject matter expert in the peripherals market and be able to contribute to the growth and vision of this product line In the next few years this area is expected to grow rapidly for Brother and will include expanded offerings A Product Manager with energy passion and vision is required in order to help Brothers solutions and services business succeed Product Launch Management Integrate peripheral messaging into that of OmniJoin creating a web conferencing story Develop productbundle positioning and messaging that differentiates our products in the market Conceive and develop innovative marketing programs that drive demand Develop intimate understanding of target market and their buying criteria Demand Generation Develop core positioning messaging and segmentation Utilize a variety of media to execute campaigns including email web print radio and events Work with internal teams and contracted agencies to create and execute campaigns Analyze and report on campaigns regularly Sales Support Serve as primary product expert and evangelist Provide comprehensive product solutions support to the sales force including training and support activities Develop the sales tools that support the selling process Support all special field sales and channel requests as needed Collateral Development Be a key daily contact in the development of required product solution sales tools and collateral Makes sure that all deadlines are met and projects are kept within budget Strategic Analysis and Reporting Provide periodic management reports including monthly key activity point of view budgetary forecasting and numerical analysis reporting Ensure all are accurately produced on a timely basis |
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