Marketing Communications Project Manager II

Company:
Kaiser Permanente
Location:
Burbank, CA
Job Type:
Full Time
Category:
Marketing - Executive
Posted:
5/4/2012

Job Description

Project Manager II
Burbank, CA

This position requires expertise in managing strategic and complex projects, including functioning as project lead on high profile projects, formulating project direction, and development of communications project plans. Responsible for providing marketing communications expertise to clients and other cross-functional groups, as well as facilitate meetings with a variety of audiences including executives. Must be able to provide value to the broader business needs, along with being detail-oriented in order to achieve specified goals. Ability to handle multiple priorities and communicate clearly and consistently required. Excellent verbal and written skills required. Samples of written documents will be requested.

Must have experience working in a high energy environment and be comfortable working with a wide variety of business partners. Strong communications, project management, on-line and print implementation skills required. Insurance health care experience and agency experience preferred. Knowledge of sales principles, fulfillment and distribution systems, and health care industry required. Competitive research and analysis is a plus.

Essential Functions:
• Provides creative direction & tracks progress against objectives to ensure that project solutions are appropriate for the targeted audience, meet project specific criteria, reflect brand standards & are consistent w/ strategic marketing & member retention goals
• Develops communications project plans of a strategic or complex nature, which identify key issues, problems, approaches, performance metrics & resources required, & designs processes to address these problems
• Establishes effective professional business relationships w/ clients either alone or in cooperation w/ a Consultant
• Instructs & educates clients on all aspects of project. Accountable for the development
• of project documentation for executives & other key clients to facilitate sharing of project outcomes & best practices
• Assists Consultants in developing Marketing Communications plans that support strategic marketing efforts. In support of the Consultant, may meet w/ clients to analyze short & long-term business requirements
• Assists in the development of training & mentoring new Project Managers & Project Coordinators
• Cultivates & reinforces appropriate group values, norms, & behaviors. Provides guidance to team on performance & productivity issues
• Establishes team membership & negotiates time commitments & resource allocation
• Designs research plans for data gathering & analysis, & leads the assessment of the collected data & development of action plans
• Plans & facilitates meetings, making formal presentations to various audiences that establish the procedures regarding the implementation of project outcome
• Provides leadership to communication project teams in support of high-impact, multifaceted marketing & member retention programs
• Projects are typically divisional, regional & (in some cases) multiregional in scope; they are also strategic & complex, requiring in-depth evaluation of key issues
• Project outcomes must serve to effectively differentiate Kaiser Permanente's market position to a broad array of targeted member, prospective member and/or purchaser audiences
• Project results must meet strategic objectives as well as demonstrate appropriate & consistent application of Kaiser Permanente brand identity standards
• Drawing on extensive experience & skills, may lead multidisciplinary, interdepartmental teams on high-visibility, complex member, marketing & new media projects designed to increase recognition of Kaiser Permanente as a leader in quality health care
• Plays a pivotal role in identifying key issues, formulating project direction, facilitating problem-solving & bringing projects to closure
• Assume other duties as assigned

Qualifications:
Basic Qualifications:
• Minimum five years of experience in writing and editing, leading marketing communications projects for diverse market segments, audiences & industries (consumer and business-to-business), and developing and implementing strategic and tactical communications plans
• Communications project management experience in health care preferred
• Bachelor's degree or equivalent experience in communications, marketing, advertising or design required or other related field
• Creative and independent problem-solving skills
• Demonstrated ability to conduct and interpret quantitative and qualitative analyses
• Thorough familiarity with computer-based publications design and reproduction processes
• Superior verbal, written and interpersonal skills
• Portfolio of work samples must demonstrate mastery of complex, high-impact projects
• Demonstrated ability to determine key business issues and develop appropriate action plans from multi-disciplinary perspectives
• Effective leadership, communications project management, and consulting skills
• Demonstrated ability to analyze key project issues and recommend appropriate communications solutions
• Demonstrated success in leading strategic project teams with multiple stakeholders
• Knowledge of health care industry dynamics and trends
• Must be able to work in a Labor/Management Partnership environment

Preferred Qualification:
• Master's degree in above subjects



Company Description


America's leading nonprofit integrated health plan, Kaiser Permanente serves more than 8.6 million people from 35 hospitals and 431 medical office buildings in nine states and the District of Columbia. Thanks to the dedication of approximately 180,600 employees and physicians, in a single year we may schedule more than 36 million outpatient visits, deliver 91,000 babies, perform 547,000 surgeries, and fill some 129 million prescriptions.
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