Morning Coffee Aug 30 2011

From Selling Beer to Coffee and Cake

By finswire team

If anyone wanted more evidence that emerging markets is where sales growth is, look no farther than cake and coffee maker Sara Lee Corp.

Sara Lee just tapped a Heineken NV executive, who ran the brew-maker's operations in Mexico and Nigeria, to head its coffee business once its spun off next year. Michiel Herkemij, 47, joins Sara Lee Dec. 1 as chief executive of the $4.6 billion business.

Herkemij was CEO of Mexican beer brewer Cuauhtemoc Moctezuma, which the Dutch brewer bought in 2010. He has also had roles in Nigeria and China. Sara Lee's chairman said his ability to lead complex international organizations was a factor in the appointment.

The beer man is the right leader to "unleash the company's true potential due to his extensive international experience in Asia, Africa, South America and Europe," said Jane Bennink, Sara Lee's chairman.

Working outside your own country could give you the experience you need to step into truly big roles.

Sales Buzz

Yelp Help (Bloomberg)

That didn't last long. Yelp is cutting its sales staff who worked on Yelp Deals, the year-old service that tried to compete with Groupon. Increasing competition makes it difficult to make a profit on these types of ventures.

99 Bottles of Beer (WSJ)

Maybe Joe Biden was onto something. Combating weak sales of beer, European brewers are dabbling in the market of nonalcoholic beer, hoping to capitalize on Spain's success selling the beverage.

Deceitful Bosses (BNet)

Some ways your boss jerks you around include recognizing your achievements without money or a promotion and asking you to do endless, seemingly arbitrary reports. Here are ways to see through the smoke and mirrors.

Marketing Buzz

Preparing for the Worst (Ad Age)

After a week of earthquakes and hurricanes, one columnist suggests that the way we deal with and prepare for nature's unexpected emergencies is similar to the way we should run businesses.

Can't be Trusted (WSJ)

In light of the still-ongoing investigation into the News Corporation phone-hacking scandal, the New York State comptroller has squashed a $27-million contract between the media giant's education subsidiary, Wireless Generation, and the state's Education Department. News Corp. is parent to the Wall Street Journal and FINS.com.

Cultivating Creativity (Ad Age)

It's never too early to think about the future. One non-profit organization is making sure that the next generation of marketers is trained and prepared for the digital age.

Buzz Around the Office

The Highest Form of Flattery

Bert just doesn't know how to take a compliment.

List of the Day: Important Interview Questions

Sometimes the most important interview questions are the ones you ask to make sure you'll be working for a quality employer.

1. How do you demonstrate that you care about your employees?

2. Is there good communication between employees and management?

3. Does the company and its management act ethically?

(Source: Glassdoor)



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