Morning Coffee Feb 16 2012

A Luxurious Career Path

By Damian Ghigliotty

If you've been thinking about starting a career in sales or marketing for a luxury goods company, 2012 might be an even better year than last.

While Kraft, PepsiCo and Procter & Gamble continue to shed jobs in the face of tepid consumer spending among the masses, luxury brands -- such as LVMH Moët Hennessy Louis Vuitton -- are showing plenty of promise.

The world's largest players in the luxury goods business are expanding on their successes from 2011 as emerging markets continue to drive spending on items ranging from expensive bags to champagne, The Wall Street Journal reported.

In turn, many of those companies are setting up shop around the world. The French holding company PPR is planning 110 store openings for its luxury division this year with half of them in Asia.

Last September Forbes spoke to Kate Benson, founding managing director of the boutique executive search firm Martens & Heads, about how to get a job in the luxury business.

Sales Buzz

Jobless Claims Down (WSJ)

The number of people filing new applications for unemployment benefits fell to the lowest level in almost four years last week, another good indication that the U.S. job market is on the up.

Smarter Prospect Hunting (Sales Machine)

Sales Machine offers five ways to be a smarter hunter when it comes to tracking down new business.

Joining the Board (AllThingsD)

Bobby Kotick, 48, chief executive of the videogame publisher Activision Blizzard, is joining Coca-Cola's board of directors.

Marketing Buzz

Super CMOs (Ad Age)

A rock-star chief marketing officer understands more than just marketing. He or she also has a vision and strategy for growth, says Ad Age.

Good Cause (Ad Age)

Ad Age goes "behind the scenes" with J.D. Beebe, a 26-year-old copywriter who created the site to help his former colleagues find jobs.

Discover Growth (Adweek)

Discover Communications reported fourth-quarter revenue growth of 12%, driven largely by a growth in ad revenue. The company's notable Achilles' heel: It's Oprah Winfrey Network.

Buzz Around the Office

Geronimo! (YouTube)

A mammoth rope swing.

List of the Day: How to Network

Keep these tips in mind for networking effectively.

1. Solicit info about your "offline" reputation.

2. You can never say "thank you" too often.

3. Have a short statement that says exactly what you want.


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