We all know consumers are becoming more tight-fisted as a second recession looms. But who knew that the extra money reserved for diapers could count as disposable income?
In the latest sign that consumers are becoming more frugal, recent data from Consumer Edge Research shows that diaper sales are slowing while sales of diaper-rash ointment are rising, according to The Wall Street Journal.
Dollar sales of diapers in the four weeks ending Sept. 4 fell 4% at Huggies maker Kimberly-Clark Corp., while Procter & Gamble, which makes Pampers and Luvs, saw its diaper dollar sales drop 2.5%. Even sales of private-label nappies slipped. Meanwhile ointment sales rose 8%.
Spending on children normally holds steady when times are tough. Parents don't want to skimp on their children's hygiene or happiness. The latest trend is a rare occurrence, says Consumer Edge.
Then again, when before has a global financial crisis hung on so long?
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1. Do: consider going virtual
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3. Do: keep it simple
(Source: Glassdoor.com)
