Growing marketing budgets are leading to an increase in online job postings from employers looking for candidates in the field.
Employers posted more than 24,000 online job ads for marketing managers in February 2012, up 17% from the same period last year and up 57% from February 2010, according to the hiring research company Wanted Technologies, based in Quebec City, Canada.
"Employers think they will be selling more, so they will need more people to help them get their message out," said Bruce Murray, Wanted Technologies' chief executive.
A total of 72,000 different companies listed job openings last month, up 6% from 68,000 in February 2011, according to the company's research.
That rise in open positions is due to bigger marketing budgets at companies. A November 2011 survey from the email marketing and social media solutions firm StrongMail found that 51% of businesses plan to increase their marketing budgets in 2012, while 42% plan to maintain their budgets at the same level as 2011.
Job ads call for knowledge of Web analytics, search engine optimization, structured query language and experience using Salesforce.com's customer relationship management software, Adobe Photoshop and Microsoft Office.
"The Internet has created so many new ways to communicate with clients and prospects," said Murray. "The best candidates for marketing roles will be people who know how to use these new social and digital tools."
Write to Damian Ghigliotty at Damian.Ghigliotty@dowjones.com