Morning Coffee Mar 28 2012

Ageism in Advertising Could Be Accelerating

By damian ghigliotty

It's no secret that these are tough times for many older employees working in technology-driven fields. The fear among those employees is that the problem is only increasing.

According to a recent report by the U.K. recruiting firm EMR on ageism in advertising, nearly two-thirds of those surveyed, or 64%, said that age discrimination in the industry is more rampant now than it was five years ago, MarketingWeek reported.

Advertisers over the age of 50 believe that they are getting the short end of the stick when it comes to pay and promotion as more companies are investing in younger employees generally considered more digitally savvy, according to the survey.

In a recent interview with FINS, Draftfcb's global chief talent officer, Cindy Augustine, spoke about just that issue. While the agency does not discriminate against older employees or candidates, she said, it does find that younger employees and candidates are likely to better understand the digital landscape.

There are always exceptions on both sides, said Augustine. Her suggestion: Ad executives of all ages should keep up on the latest digital trends.

EMR surveyed 500 marketing professionals in its survey. (MarketingWeek)

Sales Buzz

Sears Turnover Tales (FINS)

Three senior Sears managers have left the Hoffman Estates, Ill.-based department store chain, while three outside executives have come on board in the last three months. The turnover is emblematic of management under Edward Lampert, the hedge fund operator who became the company's chairman in 2005.

Charming Shoppes Closings (Chain Store Age)

The retail apparel chain Charming Shoppes is getting ready to close between 90 to 105 under-performing stores this year due to greater-than-expected fourth-quarter losses.

Confidence Still Up (Bloomberg)

The improving job market is keeping consumer confidence at a one-year-high, which is especially good news for those in the retail business.

Cracking the Code (Sales Machine)

Sales Machine offers an inside look at the hiring code used by experienced sales managers.

Marketing Buzz

Marketing through Pinterest (FINS)

More marketers are using the popular photo-sharing site Pinterest to connect with consumers, drive traffic and increase brand awareness.

Big Bonus Pay (WSJ)

Maurice Levy, chairman and chief executive of the French advertising holding giant Publicis Groupe, will receive more than 16 million euro -- or about $21 million dollars -- in delayed bonuses this year.

Vivendi Turnover (Bloomberg)

Jean-Bernard Levy, 57, chief executive of the French media company Vivendi is taking over its SFR mobile unit, replacing Frank Esser, 53, who served in that role for more than 11 years.

Buzz Around the Office

Unexpected Backflips

Look at me strangers! Look at me!

List of the Day: Beating Unemployment Bias

It can be hard to diffuse negative perceptions about the unemployed.

1. Fill the gaps on your resume with volunteering or taking a class.

2. Start your own business to show initiative.

3. Go to a job interview with plenty of ideas to make up for it.


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