Demand for marketing talent is rising in the U.S. with 30% more jobs posted online in April than in January, according to Wanted Technologies, a hiring research company based in Quebec City, Canada.
"The very rapid pace of the Internet and mobile product development is creating demand for more people who understand how to translate market needs into specific designs for new products," said Bruce Murray, Wanted's chief executive. "These types of people are in very short supply."
Skills required include: business development, project management, product marketing, product development and management and product strategy, according to Wanted.
The cities with the most job ads for marketers in April were San Francisco, Chicago, Los Angeles, New York and Seattle. New York and Seattle saw small year-over-year declines in the volume of online marketing job ads, while San Francisco, Chicago, and Los Angeles saw small gains compared to April 2011.
New York and Seattle are among the most difficult places for employers to fill marketing positions, according to Wanted. On average, job ads for marketers posted in the U.S. stay online for seven weeks. In New York City and Seattle they average almost eight weeks.
Write to Damian Ghigliotty at Damian.Ghigliotty@dowjones.com
