Sales Job Watch Jul 07 2011

Rodale Names New Men's Health Publisher

By chris prentice

Rodale Inc. named Ronan Gardiner as the new publisher of Men's Health after losing the publications' senior vice president and publisher to Hearst Magazines earlier this week, according to a Rodale statement.

Gardiner is a longtime employee of the Emmaus, Pa.-based publishing company. He has been with Men's Health since 2005, when he joined as advertising director. He was promoted to the title of associate vice president and associate publisher of the magazine in 2009. Gardiner will report to Rodale executive vice president and group publisher, Mary Murcko. The appointment is effective immediately.

Gardiner's predecessor, Jack Essig, left Rodale without a publisher for two of its seven health and wellness magazines. Hearst said Wednesday that Essig would join the company as publisher of Esquire and its newly formed men's enthusiast group of publications.

With Essig as publisher, Women's Health was named Magazine of the Year by Advertising Age in 2009. In 2010, Women's Health was No. 2 on Adweek's hotlist and Men's Health was No. 4. The brand posted a 25% increase in revenue from digital advertising in the first half of 2011 over last year, the company said.

Rodale has yet to announce a publisher of Women's Health, but said this will be a separate role. Rodale launched its first issues of Women's Health in Germany and Thailand earlier this year.

In addition to its magazine business, Rodale has a book unit. The unit's series of Biggest Loser books based on the NBC television show has sold more than two million copies worldwide. Among its books, magazines and other media, the publishing company has an audience of 70 million people in 50 countries, according to the company website.

Write to Chris Prentice

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