Morning Coffee Jan 25 2011

Twitter to Make $150 Million in Ad Revenue This Year

By shareen pathak

Twitter ad revenues are expected to escalate this year, according to a new report by market research firm eMarketer, and the company expects to "continue to grow" its ad sales team as it ramps up its revenue, according to spokesperson Matt Graves.

eMarketer forecasts that the social networking site will rake in $150 million in revenue this year, an increase from last year, when the company made $45 million.

Graves did not have any additional comment on the size of its current ad sales team. However, Twitter's listed open positions include those for inside sales executives. Prior ad sales experience is required, as well as an undergraduate degree.

The problem, according to eMarketer principal analyst Debra Aho Williamson, is that Twitter must "convince marketers of its value" if it has any hope of become a go-to site for online advertisers.

The company is expected to surpass MySpace's ad revenue by 2012. (eMarketer)



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