As consumers increasingly get their deal information online, small business are scrambling to keep up with reaching out to them, spending more of their ad dollars to shake up their local advertising efforts. Google's recent attempt to purchase Groupon is testament enough to the growth of the local advertising market, estimated to reach $133 billion this year, according to projections from local media research firm BIA/Kelsey.
The failed bid has done little to turn Google off its quest for a stake in the business, with its senior vice president of product management announcing that it would henceforth be her "biggest priority."
The result will be an increasing demand for online ad executives, say employers, who anticipate a 17% increase in local online ad expenditure in 2011.
"There's just so much more incentive for businesses to attract their consumers through local ads on Facebook and Google," said Joel Laffer, vice president of online advertising firm Yodle, itself hiring ad salespeople next year. "Small business are realizing their customers are going online and saying they need to get there, and putting their money behind getting there." (WSJ)
Sales Buzz
How to Get a Job in Pharma Sales -- After a Layoff (FINS)
Laid off by one of the many pharmaceutical companies downsizing this year? Dust off your disappointment and your resume, and follow these tips from pharma sales recruiters so you can bounce back quickly.
Another Way To Score An iPad (WSJ)
Drug and medical-device sales companies, desperate to fuel sales amid lackluster earnings, are sending their soldiers to the trenches armed with iPads, lest they lose the attention of doctors with passe PowerPoint pitches.
West Corporation Hiring Salespeople (KTVN)
The Nebraska-based CRM technology firm is hiring 130 customer care and sales reps for its Reno office next year.
Groupon Gets Something to 'Yahoo' About (All Things D)
Groupon bulked up its ad sales teams with defections from Yahoo over the last year, including its director of global sales initiatives.
Marketing Buzz
Social Media Vs. Marketers (Ad Age)
Marketing executives who fail to tackle the advertising potential of Twitter and Facebook find themselves at peril of being displaced by the social media that make it possible for consumers to get their scoops directly from each other.
Marketing Microsoft (Forbes)
Microsoft is looking to add 40 people, including marketing and PR executives, to its Windows Phone 7 team.
Buzz Around the Office
Instant Glass-ic (YouTube)
An avid gamer professes his love for his video game with an original cover of its background score. On wine glasses.
List of the Day: Resume Don'ts for Every Job Seeker
Whether you fall in the mould of what hiring managers call the "Jack-of-All-Trades" job seeker or the "Creative Candidate" these are resume mistakes you are probably making:
1. Claiming you can do "anything."
2. Creating a run-of-the-mill word document resume that belies your professed skill in a creative field.
3. Focusing too much on the number of years of experience instead of what you've actually done.
(Source: International Business Times)
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